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Last month, the Swedish pop-metal outfit Ghost had their first-ever Billboard Hot 100 hit with “Mary On A Cross,” a previously obscure B-side from a 2019 7-inch. As you might have guessed, both TikTok and Stranger Things were involved. Unlike Kate Bush and Metallica, whose respective chart ascents this year were powered by needle drops, Ghost rose on the back of a fan-made clip featuring scenes from the Netflix series. Virality did its thing, and soon “Mary On A Cross” was all over TikTok, soundtracking videos that had nothing to do with either Stranger Things or Ghost. (“Mary On A Cross” isn’t on the list below; it isn’t very good.)
